The Mind Co. - Your Market Intelligence Partner



We needed to create a tailored approach for our key channels but we lacked objective data about their needs and drivers.

The Mind Company helped us really crack each one of our channels and also understand where our competitors were capitalizing better on some unmet needs. With these new fact-based insights we quickly redirected our efforts in an informed manner.


Latin American Category Leader

Our directors have over 15 years of combined expertise in consumer goods, having worked in areas including fmcg, beverages and personal care.

Our services support specific decisions or reviews in a wide range of areas:
  • Strategic planning and Go-to-Market reviews:
    Market sizing and market share estimations, competitive landscape updates, competitor profiling, value chain analysis, pricing analysis and value driver analysis

  • Growth:
    New market assessments, market entry, screening & identification of potential targets, deep profiling of players.
    Development of short term plans where extensive external data is required
    (e.g. change of commercial / pricing plans)

  • Performance improvement initiatives:
    Customized benchmarking, identification of external best practices



Consumer Goods:
Understanding the local channel dynamics
 
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