We were reformulating our commercial plan in diverse countries in Latin America but we lacked clear insights into the channel dynamics, mainly what was going on in non traditional channels. The Mind Company helped us gain a fact-based picture of the local channels dynamics in key markets. As a result we could build a robust business case for our new strategy and investments, and also communicate the rational of our plan to Headquarters with a solid fact-based. Latin American Regional Brand Manager Our directors have over 15 years of combined expertise in pharmaceuticals, having worked in most therapeutic areas, including OTC, prescription-based and hospital products. Our services support specific decisions or reviews in a wide range of areas: Strategic planning and Go-to-Market reviews: Market sizing and market share estimations, competitive landscape updates, competitor profiling, value chain analysis, pricing analysis and value driver analysis Growth: New market assessments, market entry, screening & identification of potential targets, deep profiling of players. Development of short term plans where extensive external data is required (e.g. change of commercial / pricing plans) Performance improvement initiatives: Customized benchmarking, identification of external best practices	Pharma: Understanding the local channel dynamics
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