Traditionally Market Intelligence efforts were under the umbrella of research departments and defined mainly by the capacity to perform research and obtain data. This typically included research of some market stakeholders, either by structured surveys or non structured interviews. However, given the explosion of information availability, most clients began to feel that prioritization of what to research and the synthesis of their findings required much more analytical skills than before. As a result, turning data findings into insights was more challenging. Today, Market Intelligence is defined as the collection AND analysis of hard-to-get information outside the company to help executives in their decision making process. Market Intelligence currently goes beyond simply competitive information to a systematic analysis of all relevant stakeholders outside the company (e.g. competitors, suppliers, channels, partners, regulatory entities, NGOs, governmental agencies and customers). TMC is pushing the limits of Market Intelligence by combining world-class research capabilities with the structured, analytical process of management consulting firms. Our Market Intelligence Consulting model generates high quality analysis of findings, while our off-shore model allows us to offer these skill sets as an affordable service. Deliverables Table of contents - Exhaustiveness of data Excel graphs including all datapoints Transcripts Executive sumaries with key datapoints   Decks with logical pyramid structure Use of analytical frameworks as a means to deploy data findings Exectutive summaries with key implications of findings  IMPACT Information + analysis of implications + undestanding of big picture = actionable insights Pricing Lack of linkage between end-product and price (black box #1) Many times price driven by # of interviews   Price driven by allocation of resources and transparent per-diems after careful scoping     Resources Research analysts performing research No visibility of resources performing research (black box # 2)   Consultants performing research Transparent designation of team members Decks sharable with senior management, Excels useful for internal analysis Research Systematic screening of stakeholders Ethically driven Structured – exhaustive surveys Secondary and Primary research   Systematic screening of stakeholders Ethically driven Hypothesis driven - open ended interviews Business analysis approach and secondary research as a means of prioritization of primary research Direct access to analysts performing the research Process management Exhaustiveness of issues covered Prioritization on issues driven by what is more available   Framing of problems and prioritization of questions before kick off Frequent interactions to validate priorities Focus on issues that really matter Quantiative analysis Hard wired inputs on excel Cross section analysis of data   Clearly differentiated inputs, assumptions and outputs of calculations Robust user-friendly models that allow sensitivity analysis Transparency with regards to the level of reliablity of inputs Control and visibility of price
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