We were founded in 2006, by former McKinsey and Booz Allen consultants, to support growth and innovation through hard-to-reach insights, advanced analytics, problem-solving, and storytelling.

We have
traditional
fundamentals,
blended with
modern beliefs:

01

WE STAND
BY YOU

We believe that it is generally individuals who push growth and innovation business cases forward, not organizations.

We work as an extended team with the person that is leading the case.
We are committed to empowering and strengthening the person leading the case, making it look “AAA” and therefore driving the required actions in the organization (and not the other way around).
We don’t disappear once the project ends; we will be by your side until the finish line.
02

NON-INVASIVE APPROACH

We believe that for an agency being low-profile adds value.

We have a non-intrusive style, and are on-site selectively for relevant events (such as workshops).
We accept the fact that often, our client’s peers might not be aware of our work. In fact, we only do roundtables with the whole organization when necessary.
Our cases are most likely presented to Boards/Upper management directly by our clients, and we are present only when necessary.
03

RELEVANT DATA FOR ACCURATE ANALYSES

We believe that finding and choosing the right data is as critical as performing the right analyses.

We are experts in research, and we have integrated primary and secondary research as core skills of our team.
We feed critical data and insights into analyses designed to answer your strategic questions robustly without losing insights throughout the process.
We think and plan the research process efficiently, focusing the efforts on collecting only what is relevant for the project.
04

WE DO NOT HAVE THE CRYSTAL BALL

We believe that times of considering professional firms as “gurus” are over.

We understand most capabilities are already embedded in your organization, hence we work with our clients to leverage their expertise and to align our methodologies throughout the process work with our clients to leverage their expertise and to align our methodologies throughout the process.
We are transparent throughout the overall project, and are open to discuss our approach and methodology.
Whilst we always maintain professionalism, we intend to be “decontracté” and relaxed to work with.
17
Years
in business
10
Industries
500
Projects
300
Multicountry projects

WE ARE
YOUR
EXTENDED
TEAM

Team TheMindCo
Team TheMindCo
Team TheMindCo
Team TheMindCo

MANA-
GEMENT
TEAM

ESTEBAN
RUBIN
Managing partner
JAVIER
DE SANTOS
Director
MANUEL
BENITES
Partner
JUAN
ROBERTS
Partner
JESSICA
YANKELL
Partner