Value propositions grounding and testing
Opportunity sizing and trends analyses
Voice of the customer
Value chain assessment
Business plans roadshow documents
Planning for growth?
Refinement of value propositions
Scouting and prioritization of markets
In-depth competitor assessment
Mid and long-term strategic plan
Internal capabilities development
- We supported a breakthrough sports beverage by developing a business plan and pitch deck that allowed them to get funding to initiate their go-to-market phase.
- We helped a fast-growing real-estate startup select the entry market that allowed them to reach “unicorn” valuation.
“I worked with TheMindCo to identify the market opportunities and business model for our young startup company. At first, they were all very good at quickly understanding the technical subtleties of our technology, even though it is far from their scientific background. The team was extremely responsive, understanding, and agile in all our interactions. I appreciated to work with a team that has a strong sense of what we need as clients, but also brings that little extra on the table that makes the difference.”
“I have been working with TheMindCo in various industries: pharma, automotive, semi-conductor. Being myself often hired to innovate, i.e. to create and unlock new and out-of-the-box business opportunities, my requests have always been unusual: how to demonstrate and quantify a value proposition that is not existing yet. It requires ambidextrous skills between strategy and tactics, and TheMindCo is very strong at that. They are very familiar with Blue Ocean Strategy, and the unusual concepts it brings to the table. They dig into any case, from pure service to leading edge technologies, and establish how the presumed value proposition should be probed. Away from generalities and high level questions, you get actionable insights from their work. They have big profiles in their Teams, with very good human contact. From all the works we did together, 3 products/services are today on the market, and 1 startup has been created, which recently completed its first fundraising.”
“As a TheMindCo alum I’ve seen the value of the firm’s fact-based go to market strategies for growth-stage ventures first hand. TheMindCo’s remote model and ability to execute cross-border research are especially beneficial for companies looking to go international.”